Mobile web in the UK statistics

It makes sense to build a responsive website, especially for e-commerce.  Here’s some recent UK stats that support this growing trend:

“Nearly 1/3 of page views in the UK now occur on a smartphone or tablet. The rapid adoption of internet enabled devices is contributing to a more fragmented digital media landscape.”

ComScore, UK Digital Future in Focus, 2013 p.3

“Mobile and tablet shoppers are 3x times as likely to view a video as laptop or desktop users.”

Forbes. Video+Tablets: The Mobile Catalyst for E-Commerce (Watch out Amazon!). 2012

“The online video audience in the UK grew 8 percent in the past year, whilst the audience for video viewing on a mobile grew 262 percent. YouTube still top video property followed by Amazon and Facebook.”

ComScore, UK Digital Future in Focus, 2013 p.3

“Almost 70% of tablet owners make a purchase on their device every month.”

InMobi and Mobext, The Role of Tablets in the Consumer Sales Journey, 2012